The Plasencia family have their roots in Cuba.

They left the island during the 1959 revolution for Nicaragua and continued their business there until the 80s. After losing their fields and factories during the Sandinista revolution, the family moved to Honduras. Thanks to the change in the regime they were able to return to Nicaragua in the early 90s and thus continue their operations in both countries. These days Nestor Plasencia uses two factories in the towns of Ocotal and Esteli. The family is very close to Cuban exile, Gilberto Oliva, who was the manager of one of the factories. Plasencia produces around 33 million cigars every year for over 30 different brands (Vegas, Cask Strength, Alec Bradley, Harvest 97, Maxx, Casa Magna, Gurkha, El Mejor, Nestor, Padilla and many others).